Hi! I’m Elena, and I started my career in 2020, managing campaigns for brands in fashion, beauty, and supplements.
In 2023 I was named Best Young E-commerce Marketer in Bulgaria, after helping multiple brands scale their performance across Europe. Soon after, I created Effinica.
A space built on everything I’ve learned about structure, creativity, and results. Where strategy guides ideas and clarity drives growth.
What inspires me most is seeing brands grow with confidence and direction.
What Our Customers Say About Us
“We’ve been working with Effinica for a few months and from the start it was clear she gets our brand and what we’re trying to achieve. Elena’s proactive, brings great ideas, and keeps a close eye on what works. We’re already seeing real progress.”
Vesela Vasileva – Founder, The King & Veteida
“Our collaboration with Effinica has been one of the best choices we’ve made for the brand. Elena instantly understood our vision and always came with smart, creative suggestions. Our campaigns in Europe started bringing real results thanks to her.”
Milena – Founder, Aakasha
“Elena made everything easy from the start. She understood what we needed, kept things organized, and handled everything with great professionalism. The results went beyond our expectations, and we highly recommend working with her.”
Vanya – Founder, BgBox
“Elena and her team quickly understood our store and delivered real results. Professional and easy to work with. We recommend them.”
Martin, BestMarket
Case Studies
How we helped a beauty brand turn weak ads into consistent profit
How we helped a beauty brand turn weak ads into consistent profit When this brand came to us, their campaigns looked fine on the surface but didn’t connect with people. They talked about product features instead of customer problems, and the creatives felt generic. We restructured their ads, built a clear testing system, and developed messages that spoke directly to their audience.
Before ROAS – 1.5x CPA – High and unstable Messaging – Too broad and repetitive
After ROAS – 2.8x CPA – 35% lower Messaging – Clear, relevant and performance-driven
How we helped a fashion brand find its best markets and grow faster
This brand had strong products and loyal customers but their campaigns lacked direction. They weren’t focusing on their top markets or using the full potential of returning buyers. We rebuilt their strategy around structured offers, tested new creative variations, and optimized for the markets that showed the highest return.
How we helped a B2B brand attract more qualified leads and scale across Europe
The company was running ads without a clear strategy or consistent message. Their campaigns didn’t highlight the real value of the product and were limited to only a few markets. We refined the entire setup, adjusted targeting, and introduced messaging that resonated with the right decision-makers.
Before CPL – €52 Lead quality – Low consistency Markets – 2 active
After CPL – €31 Lead quality – Strong and relevant Markets – 5 active
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
